Geographic heatmap

Alternative name:

Geo heatmap; thermal map

This is a map that uses colour intensity to represent the magnitude or density of a variable across different geographic regions. It's different from a chloropleth map because it only highlights specific points and/or regions.

Tips for use and when NOT to use

Choose a suitable colour palette that accurately represents the data magnitude and is accessible to people who have a colour vision deficiency. Provide a clear legend to explain the colour scale. Don't use this chart if your data isn't geographically specific or if there are too many regions with similar values, which could obscure any patterns.

Use case / Examples

To show the geographic distribution of survey responses about how government policies support small businesses.

Question example:

What is the average employee salary in each region where your company operates?

Recommended Survey Question Types:

Multiple mention, Numerical response, Ranking question, Rating scale, Single mention