Proportional area chart

This is a chart where the areas of geometric shapes, symbols or icons represent values. The bigger the symbol, the greater the value it represents. This is good for comparing values and showing proportions because it gives a quick view of the relative sizes in the data without using a scale.

Tips for use and when NOT to use

Use simple shapes such as circles and squares that are easy to compare visually, or symbols that are easily recognisable and relevant to your data. Make sure that the scaling of your symbols is consistent and easy to interpret, and label each shape with its value. Don't use if your data has negative values or if the differences in values are too small to be seen easily from the sizes. Don't use if you want to accurately show values — this chart is typically used for presentational purposes rather than for analysis.

Use case / Examples

1. To compare the market capitalisation of different technology companies.
2. To represent the number of respondents who say they've experienced different types of cyber attack (phishing, ransomware, malware).

Question example:

What percentage of your company's revenue comes from each of the following revenue streams?

Recommended Survey Question Types:

Multiple mention, Numerical response, Ranking question, Rating scale, Single mention