Quadrant chart
Four-quadrant diagram; cartesian plot (when axes are numerical); SWOT analysis (for a specific business use); opposite diagram; 2x2 diagram; 2x2 matrix
Similar to a scatterplot, this is a chart that's divided into four sections to show the relationship between two opposing concepts or variables. It can be used with actual data, but is often used to illustrate abstract ideas.
Clearly define the two axes and the criteria for each quadrant, and label each quadrant with a descriptive name. Don't use if the two variables you're using for classification aren't clearly defined or relevant to the analysis.
1. To classify companies based on their innovation level and market performance.
2. To classify different industries based on their level of digital maturity and their potential for disruption.
Rate your company's current performance and future potential in terms of digital transformation and customer satisfaction.
Multiple mention, Numerical response, Ranking question, Rating scale, Single mention