Tree diagram

Alternative name:

Dendrogram (for hierarchical clustering); decision tree (for decision analysis); organisational chart

This is a branching diagram that illustrates hierarchical relationships, starting with a single root node and branching out into child nodes that represent sub-categories or elements.

Tips for use and when NOT to use

Limit the depth of the hierarchy so you don't overwhelm the viewer — if the structure is too complex or deep, it's difficult to follow the relationships between categories. Use different colours or line styles to differentiate branches, and make sure that the size of the branches accurately represents the proportions of the data.

Use case / Examples

1. To illustrate the different branches of a company's organizational structure.
2. To show the decision-making process involved in choosing a cloud computing provider, considering factors such as cost, security and scalability.

Question example:

Illustrate the different product categories and subcategories within your company's portfolio.

Recommended Survey Question Types:

Single mention, Text response