Word cloud

Alternative name:

Tag cloud; text cloud

This is a visual representation of text data where the size of each word indicates its frequency of use or importance.

Tips for use and when NOT to use

Choose an appropriate font and layout that's visually appealing and easy to read. Consider using a stop word list to remove common or unimportant words. Adjust the size of the words to accurately reflect their frequency or importance. Don't use if your text data is too short or lacks sufficient variety in word usage, or when you need to make a quantitative comparison of word frequencies.

Use case / Examples

1. To visualise the most frequently mentioned topics or themes in a series of interviews with industry experts on energy transition.
2. To visualise the most frequently mentioned words and phrases in a collection of articles and social media posts about a trending topic in a specific industry.

Question example:

What words or phrases would you use to describe your company's culture?

Recommended Survey Question Types:

Text response